We are South Sudan's trusted destination
for genuine electronics and appliances,
representing leading global manufacturers
through official channels.
From the products we sell to the support
we provide, everything is built around one
simple promise:
original quality, every time.
AFRI General Trading Ltd is a South Sudanese group registered in Juba in 2010, with its head office on Tumbura Road, Kator County. Founded by a team with more than 30 years of international trade and business management experience across Europe, the Middle East, the Far East and Africa, the group employs over 150 people and serves customers nationwide through its own warehouses, showrooms, workshop, delivery fleet and construction teams.
With established operations in Juba, AFRI General Trading combines international brands, local expertise and reliable nationwide service to support businesses and customers across South Sudan.
Our business operates across multiple sectors, combining international brands, local expertise and nationwide operations.
Authorised distributor and agent in South Sudan for LG Electronics, Hewlett Packard, FG Wilson, TotalEnergies, Diageo and CATIC, covering electronics, IT, generators, fuel and lubricants, beverages, building materials and electrical items.
The first fully branded LG stores and showrooms in South Sudan, on Tumbura Road, Hai Commercial and Konyo Konyo, with supermarkets in Konyo Konyo and Hai Commercial.
A fully equipped workshop in Juba staffed by factory trained engineers for installation, maintenance and warranty repairs across the LG range.
Building construction, civil and structural engineering, road construction and rehabilitation, site works and property development.
Advisory for businesses entering the South Sudanese market, covering sourcing, import routes and distribution setup.
Our vision and mission are built around long-term relationships, quality, trust, and sustainable growth across South Sudan.
To leverage our core competencies for growth in our selected markets, and to keep the AFRI name a mark of quality in all we supply, service and build.
To be a leading business provider in South Sudan, building relationships with customers and partners on added value and trust.
The AFRI name stands for quality, added value, and trusted relationships.
Quality
Trust
Added Value
Our values define how we operate, while our infrastructure, people and experience allow us to deliver consistently across South Sudan.
The standards we hold ourselves to in every product, project and partnership.
We represent international brands and hold our own work to the same standard.
Stock on the shelf, projects delivered, commitments met.
We trade formally, contract properly and stand behind what we sell and build.
Long-term relationships with manufacturers, clients and suppliers.
We invest in the places we operate in and the people we employ.
AFRI General Trading holds ISO 9001 certification for its Quality Management System. Our infrastructure, people and operational experience give us the resources to serve customers and partners reliably.
Our Quality Management System is certified to ISO 9001 standards, reinforcing our commitment to consistent quality.
Two warehouses near Juba International Airport and three additional warehouses in Juba town.
A dedicated delivery fleet supporting reliable movement of products and materials across our operations.
Experienced sales, service and construction teams equipped to deliver professional results.
Through currency movement, import constraints and political uncertainty, we have held our sales levels steady and at times exceeded them by holding stock and adapting quickly.
At AFRI General Trading, social and environmental responsibility is part of how we run our business, not something separate from it. We value the communities we operate in, and that commitment remains one of our core values.
We are proud of the relationships we continue to build every day. Our goal is to keep contributing to the economic development of South Sudan alongside the communities that make our work possible.
Together with LG, we have delivered donations and support initiatives to communities across Juba and beyond.
We employ over 150 people in South Sudan and continue to build local capacity through on-the-job training in retail, distribution, technical service and construction.
We operate as a formally registered and certified group, meeting our obligations to customers, employees, suppliers and the state.
We integrate environmental considerations into our warehousing, distribution and construction practices.
We are committed to creating lasting value for South Sudan and its communities.
See Our Community Initiatives →Everything you need to know about our company, our presence, and the official brands and services we represent across South Sudan.
Afri General
Authorized • Genuine • Trusted
We are a trusted authorized distributor
and service partner providing
genuine electronics, appliances,
technology and automotive products
to customers and businesses across
South Sudan.
Through official manufacturer relationships,
we combine authentic products with
professional installation, technical
support and reliable after-sales service.
Follow our latest products, announcements, offers and company news through our official social channels.