More Than A Showroom. An Authorized Standard.
We are South Sudan's trusted destination
for genuine electronics and appliances,
representing leading global manufacturers
through official channels.
From the products we sell to the support
we provide, everything is built around one
simple promise:
original quality, every time.
100% Genuine
Factory-sealed products from official channels.
Built on Trust. Driven by Purpose.
Our ambition goes beyond selling products. We are building a standard for genuine quality, trusted service, and long-term relationships across South Sudan.
Make genuine quality accessible to everyone.
To provide customers across South Sudan with authentic, factory-backed products through official supply channels — supported by professional installation, reliable after-sales service, and a team that stands behind every product we sell.
Set the benchmark for authorized retail in South Sudan.
To become the region's most trusted destination for electronics, appliances, and technical services — known for authenticity, expertise, and a customer experience that lasts long after the sale.
We don't just sell products. We protect the value of choosing genuine.
Authenticity
Trust
Excellence
What We Stand For. Where We're Going.
Our values shape every customer interaction, while our business objectives keep us focused on building a stronger and more trusted organization for South Sudan.
Principles Behind Every Decision.
The standards we refuse to compromise, from the products we source to the service we provide.
Authenticity First
Genuine products through official manufacturer channels.
Customer Trust
Honest advice, transparent service, and support beyond the sale.
Professional Excellence
Skilled teams delivering quality at every stage.
Local Commitment
Building lasting value for customers and businesses across South Sudan.
Our Focus. Our Future.
Expand Genuine Access
Make authentic LG, HP, Shell and other trusted brands more accessible to customers throughout South Sudan.
Strengthen After-Sales
Build a dependable service network covering installation, maintenance, repairs and warranty support.
Serve Businesses Better
Grow our commercial solutions for offices, hospitality, retail and other business environments.
Build Long-Term Trust
Become South Sudan's first choice for genuine products and professional technical support.
Numbers That Build Trust.
Our growth is measured not only by the products we sell, but by the customers, businesses and relationships we continue to serve across South Sudan.
Official LG Agent
Solely authorized to represent LG Electronics in South Sudan.
Genuine Products
Factory-sealed products sourced through official channels.
Showroom Hub
Local showroom for product inspection, pickup and professional support.
Customer Commitment
Dedicated support and after-sales service built around our customers.
Who We Are. At A Glance.
Everything you need to know about our company, our presence, and the official brands and services we represent across South Sudan.
Afri General
Authorized • Genuine • Trusted
Bringing Global Brands Closer to South Sudan.
We are a trusted authorized distributor
and service partner providing
genuine electronics, appliances,
technology and automotive products
to customers and businesses across
South Sudan.
Through official manufacturer relationships,
we combine authentic products with
professional installation, technical
support and reliable after-sales service.
Contact Information
Social Media
Follow our latest products, announcements, offers and company news through our official social channels.