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AFRI General Trading Ltd is a credible and trustworthy partner in business in our region especially in South Sudan.


Diageo plc the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits. beer and wine. We at AFR! General Trading are their key strategic partner within the region. distribute their outstanding collection of beverage alcohol brands across the Republic of South Sudan.
Such brands include:

  • Johnnie Walker
  • Baileys
  • Smirnoff
  • Gordon's
  • J&B
  • Captain Morgan

We utilize our infrastructure to distribute these brands to all the major retailers, hotels and resellers throughout the States via our warehouses, retail and wholesale outlets, vans and sales force.

Our global reach is matched by our broad portfolio of international and local brands. We own the top two largest spirits brands in the world, Johnnie Walker and Smirnoff, and 20 of the world’s top 100 spirits brands.

Our portfolio spans consumer drinking occasions. Using local market insights, our teams are able to select the most relevant brands from our global portfolio to meet the consumer opportunity in their market. All of our marketing activities adhere to the Diageo Marketing Code to ensure our brands are marketed responsibly. A selection of our brands are included in the table below.

Diageo Products